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Selling in the Dwelling
From the Kitchen Table to the Boardroom:
Conversations That Drive Remodeling Success
Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders.
Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry.
From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately.
Whether you’re closing deals at the kitchen table or leading a team from the boardroom, this podcast is designed to help you grow, lead, and win.
Episodes
9 episodes
09 - Delivering a Great Sales Experience with Tim Musch
Tim Musch of Paradigm Vendo has spent more than four decades helping home improvement companies adapt to changing technology, and he believes the next major shift is already here. From the early days of CRM software to...
08 - Creating Raving Fans Through Transparency and Communication with Ryan Shutt
Ryan Shutt of Allied Siding & Windows shares why customer experience should begin long before a salesperson arrives at the door. After nearly two decades in the home improvement industry, Ryan has built his leaders...
07 - What Separates Average Sales Reps From Top Performers with Corey Cousins
Corey Cousins of Destination Motivation shares why the most successful professionals in home improvement sales focus on people over products. Drawing from years of experience in sales training and contractor sales, Corey explains ...
06 - Fix Your Lead Problem Without Spending More with Megan Beattie
Megan Beattie of Tony Hoty & Associates has built her reputation helping home improvement companies solve one of the biggest challenges in the industry: generating quality leads. From call centers and home shows to retail mark...
05 - How Contractors Can Win in an AI-Driven Marketplace with Greg Cummings
Greg Cummings of Power 100 has spent years studying what separates great home improvement companies from average ones. Through interviews with industry leaders and Power 100's contractor ranking platform, Greg has seen firsthand t...
04 - Want More Leads? Then Stop Ignoring LinkedIn! | Mandy McEwen
Mandy McEwen of ModGirl Marketing and Luminetics believes the future of sales belongs to the people willing to build real relationships online. After starting her career in home improvement sales with companies ...
03 - From Zero to Millions: The Rilla Story with Sebastian Jimenez
Most sales reps don’t fail because they lack talent—they fail because they have no idea what they’re doing wrong.That’s the gap Sebastian Jimenez set out to solve with Rilla, a platform built around one simple but powerful ...
02 - The Future of Sales Presentations | Dean Curtis of Ingage
In this episode of Selling in the Dwelling, Allan Langer sits down with Dean Curtis, CEO of Ingage, the incredible software presentation platform that is transforming the industry. They both break down how modern in-home sales i...
01 - The 360-Degree Sales Professional, with Matt Esler of Renewal by Andersen and Esler Companies
What does it really take to build a billion-dollar business in the home improvement space and still sleep at night? In this kickoff episode of Selling in the Dwelling, Allan Langer sits down with Matt Esler, owner ...
